Visual / Brand Design
2008-2024
Visual design portfolio of selected projects
Brand Identity Design
Creating cohesive brand identities—including logos, color schemes, and design systems
Graphic Design
Designing visual content, utilizing composition, color theory, and typography to engage and inform audiences.
Illustration
Crafting original illustrations to enhance storytelling and visual communication, bringing concepts to life through various styles and techniques.
Social Media
Designing and managing social media content, creating visually appealing graphics and campaigns to increase engagement and expand brand presence across platforms.
The Time Grids
2020 - 2022 DESIGN 100%The Time Grids is a passion project I initiated to create an interactive digital calendar for the iPad application GoodNotes. Each page is designed around a core grid, allowing the calendar design to expand cohesively from this central structure. The result is a consistent and structured grid that accurately represents time, making the calendar a true reflection of the Time Grids concept.
Holiday Card 2023
2023 DESIGN 70%, Lead DesignerFor the 2023 holiday card, our team created a piece that blended a poem with a series of custom illustrations. I led the illustration direction and brought each concept to life using SVG animations built in SVGator.
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Holiday Card 2024
2024 DESIGN 70%, Lead DesignerFor Kalamuna’s 2024 holiday card, we created a piece that paired a poem written by Shanon from the Kalamuna team with a set of custom illustrations. I developed the illustration concepts and brought them to life through SVG animations using SVGator and GSAP.
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Concordia Fine Arts Space plan
2018 - 2019 DESIGN 100%Concordia University launched a ten-year space planning initiative in which the Faculty of Fine Arts worked closely with faculty, staff, and students to shape the future of its facilities. In collaboration with Facilities Management, the team gathered input from the community to identify needs, priorities, and long-term aspirations for the spaces they use every day.
Tec Floors
2018 - 2024 DESIGN 100%I led the brand identity redesign for Tec Floors, a Vancouver-based company operating since 1980. This included updating the logo and refreshing the entire brand system while preserving the original essence. I also designed accompanying assets such as social media graphics, business cards, and vehicle wraps to create a cohesive and consistent brand presence across all platforms.
Funded
2016 DESIGN 100%I created the brand identity and designed the full website for the FinTech company Funded. By establishing a cohesive visual system aligned with the company’s core values, I delivered a user-friendly digital experience that strengthened the overall customer journey.
Cartage
2021 DESIGN 100%Cartage is a concept GPS Android application for which I designed the logo and full brand identity. By establishing a cohesive visual system, I strengthened the app’s overall appeal and improved user recognition, helping it stand out in the market.
FNC Spotlight on
Concordia Fine Arts
2019 DESIGN 100%In collaboration with the Festival du Nouveau Cinéma, Concordia University's Faculty of Fine Arts presented a showcase of work created by Concordia students at the festival's 48th edition. This project involved curating and promoting the exhibition, highlighting the creativity and talent of the students within an international platform.
Umami
2019 DESIGN 100%I provided design work for Umami, a Japanese restaurant located in Houston, Texas. This included developing visual elements that reflect the restaurant's authentic cuisine and ambiance, enhancing the dining experience through thoughtful and culturally resonant design.
Quite Ourselves
2015 - 2020 DESIGN 100%For the Montreal-based artists' collective Quite Ourselves, I designed the logo, event materials, and website. By creating a unified visual identity, I helped the collective effectively promote their events and engage with their audience both online and offline.
Design for VALU CO_OP
2019 - 2022 DESIGN 100%I have designed numerous social projects with VALU CO-OP, including Union Pride campaigns, campaign kits for the Canadian Labour Council Convention delegates, NDP candidates' campaigns, and more. Through these projects, I contributed to advancing social causes by providing impactful and cohesive design solutions that support the labor movement.