Case Studies
Conducting user research and testing to gather insights that drive user-centered design solutions.
Organizing and structuring information to create intuitive navigation and seamless user experiences.
Craft engaging visual designs and interactive elements that enhance usability and delight users.
Building design concepts and collaborating with cross-functional teams to achieve project objectives.
2025
University of Toronto Scarborough Admissions
Redesign U of T Scarborough Admissions website, focusing on improving the user experience (UX) and navigational pathways to enhance enrollment.
2024-2025
The Franklin Institute
Updated the user flow and overall UX for membership page, resulting in a 150% increase in conversion from the membership page to the join page(shopping cart page), about 2.5× higher.
2023- 2024
Gentle Density Toolbox
Accessible hub where planners, industry professionals, and citizen developers can discover, share, and use gentle-density resources across BC.
2023-2024
Kalamuna Brand Renewal
Designing Kalamuna's brand identity—including logo, typography, design system, and IA.
2021- 2023
Learn Diabetes
Transforming pediatric diabetes care for children in British Columbia with digital medical support and e-learning
2022-2023
Kids Action Coaching
The KidsAction Coaching approach provides personalized, child-centered coaching and resources for physical activity practice at home
2021- 2022
LivePlanBe+
Managing pain through patient-centred digital support and treatment programs,
As a design lead, I envolved end to end product design update.
2022- 2023
Digital Lab
Renewal
BC Children's Hospital Digital Lab Website Renewal Project.
511 San FransciscoMyCarePath is an online resource developed to support youth, young adults, and families across BC in understanding and managing chronic pain
MyCarePath
Tridges
Led the design of the entire user experience for Tridge, a cross-border trading company based in Seoul, Korea.